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[Data] DM Boost to Eliminate "Opportunity Loss" in DM

[Data] DM Boost to Eliminate "Opportunity Loss" in DM

About cross measures to enhance visibility and response rates through email and SMS distribution before and after direct mail!

This document introduces DM Boost, which aims to reduce "opportunity loss" in direct marketing to zero. It provides a detailed explanation using diagrams and tables on topics such as setting retention, solving challenges, usage examples, and a comparison between SMS and email. This is a useful reference, so please take a moment to read it. 【Contents (partial)】 ■ Company Overview ■ Setting Retention at the Right Time ■ Assistance in Problem Solving ■ Usage Examples by Industry ■ Comparison of SMS and Email (Effectiveness of SMS) *For more details, please download the PDF or feel free to contact us.

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Total DM Solution for Travel and Tour Companies 'QRDM'

Total DM Solution for Travel and Tour Companies 'QRDM'

Integrate DM and web marketing to streamline customer attraction and management for tours!

In the travel and tour industry, acquiring new customers and improving the repeat rate of existing customers are important challenges. In particular, it is essential to effectively deliver information about diverse tour products and attract customer interest. Direct mail (DM) is an effective means of conveying detailed information, but there have been challenges in measuring its effectiveness and managing customers. The total DM solution 'QRDM' is a comprehensive solution that maximizes purchase opportunities by tracking customer responses through DM with unique two-dimensional codes for each recipient. It allows for a seamless process that includes not only the issuance of individual QR codes but also the creation of landing pages (LP), management of recipient action statuses, and implementation of customer-specific web marketing based on responses. 【Usage Scenarios】 * Announcement of new tours * Special campaign notifications for existing customers * Tour proposals tailored to customer attributes 【Effects of Implementation】 * Visualization of cost-effectiveness through measurement of DM effectiveness * Personalized information provision tailored to customer interests * Providing detailed information and promoting reservations by directing customers to the website

  • Email delivery system
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Total DM Solution for Government Agencies 'QRDM'

Total DM Solution for Government Agencies 'QRDM'

DM solution to optimize the efficiency of procedures and information transmission.

In public office procedures, accurate information transmission and prompt responses are required. In particular, reliable information transmission is crucial when sending application documents and delivering various notifications. Incorrect information transmission or delays can undermine public trust. The DM Total Solution 'QRDM' tracks customer responses with DM featuring two-dimensional codes specific to each recipient, supporting the efficiency of procedures. 【Usage Scenarios】 * Sending application documents * Delivering various notifications * Conducting surveys 【Benefits of Implementation】 * Improved reliability of information transmission * Streamlined procedures * Cost reduction

  • Email delivery system
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Support for New Customer Acquisition for Financial Institutions

Support for New Customer Acquisition for Financial Institutions

Marketing support that directly reaches members with high purchasing intent!

In the financial industry, effective approaches to potential customers are crucial for customer acquisition. Particularly, trust in financial products is essential, and appropriate information dissemination and targeting are required. Our new customer acquisition support utilizes a network of over 10 media outlets to propose advertising plans tailored to the needs of financial institutions. This aims to achieve efficient customer acquisition. 【Usage Scenarios】 - Information dissemination through member newsletters - Individual approaches via member direct mail (postal) 【Effects of Implementation】 - Promotion of cross-selling - Strengthening engagement with customers

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Support for new business development realized through over 10 media channels for the food and beverage industry.

Support for new business development realized through over 10 media channels for the food and beverage industry.

Marketing support that directly reaches members with high purchasing intent!

In the food and beverage industry, acquiring new customers and nurturing repeat customers are important challenges. In particular, to differentiate from competitors and effectively attract customers, an appropriate approach tailored to the target is essential. Our new business development support utilizes a network of over 10 media outlets to solve the customer attraction challenges faced by restaurants. 【Usage Scenarios】 - Acquiring new customers - Nurturing repeat customers - Activating membership organizations - Implementing promotional campaigns 【Effects of Implementation】 - Reaching customers with high purchasing intent - Cost-effective customer attraction - Increased sales

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Guiding to VR viewings through the use of paper DM and digital tools for real estate.

Guiding to VR viewings through the use of paper DM and digital tools for real estate.

Enhancing customer experience by linking paper DM and digital, guiding them to VR viewings.

In the real estate industry, the use of VR property viewings is required to deepen customers' understanding of properties and improve the closing rate. However, there are often challenges in guiding customers to VR viewings. By utilizing paper direct mail (DM) to strengthen the guidance to VR viewings, it is possible to enhance customer interest and promote a deeper understanding of the properties. This document proposes effective methods for guiding customers to VR viewings by combining paper DM and digital media. 【Usage Scenarios】 - Real estate companies that want to strengthen guidance to VR viewings - Companies looking for effective ways to utilize paper DM - Companies that want to enhance customer experience 【Effects of Implementation】 - Increased guidance rate to VR viewings - Promotion of customers' understanding of properties - Improvement in closing rates - Maximization of promotional effects through the synergy of paper DM and digital media

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【金融機関向け】紙DM×デジタル活用で口座開設促進

【金融機関向け】紙DM×デジタル活用で口座開設促進

紙DMとデジタルを融合し、口座開設の反応率を向上。

金融機関における口座開設の促進では、顧客への効果的なアプローチが重要です。特に、新規顧客獲得においては、情報伝達の確実性と、顧客の心に響く訴求力が求められます。紙DMは、情報への注意喚起を促し、顧客の記憶に残りやすいという利点があります。しかし、デジタルマーケティングと比較すると、効果測定や費用対効果の検証が難しいという側面もあります。当資料では、紙DMとデジタル施策を組み合わせることで、これらの課題を解決し、口座開設の申し込みを促進する方法を提案します。 【活用シーン】 * 口座開設キャンペーンの告知 * 休眠口座の掘り起こし * 新規顧客へのパーソナライズされた情報提供 【導入の効果】 * DMの反応率向上 * 顧客獲得数の増加 * 費用対効果の最適化

  • Ad management and operations
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Guiding to VR viewings through the use of paper DM and digital tools for real estate.

Guiding to VR viewings through the use of paper DM and digital tools for real estate.

Enhancing customer experience by linking paper DM and digital, guiding them to VR viewings.

In the real estate industry, it is important to convey the appeal of properties through VR viewings and enhance customers' purchasing motivation. However, increasing awareness of VR viewings and finding effective approaches to encourage actual usage are challenges. Printed direct mail (DM) is an effective means of delivering information directly to the target audience and raising interest in VR viewings. This document aims to promote the transition from printed DM to online, facilitating guidance to VR viewings and improving response rates. 【Usage Scenarios】 * Stimulating interest in VR viewings * Promoting reservations for VR viewings * Guiding to property details 【Effects of Implementation】 * Increased contract rates through the promotion of VR viewing usage * Enhanced customer satisfaction through improved customer experience * Maximization of cost-effectiveness through the synergy of printed DM and digital media

  • Ad management and operations
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Increase Response Rate with Paper DM × Digital Utilization for EC

Increase Response Rate with Paper DM × Digital Utilization for EC

Strengthen EC retargeting by linking paper DM and digital.

In the e-commerce industry's retargeting strategy, an effective approach to customers is crucial. In particular, re-engaging customers who have abandoned their carts or viewed specific products is essential for increasing sales. However, digital advertising alone may have limitations in reaching customers with information. Therefore, utilizing paper direct mail (DM) is effective. Paper DM is memorable for customers and has a high open rate. This document proposes a method to maximize the effectiveness of retargeting by combining paper DM with digital initiatives. 【Utilization Scenarios】 - Follow-up with customers who abandoned their carts - Recommendations for customers who viewed specific products - Re-engagement with dormant customers 【Effects of Implementation】 - Stimulating customers' purchasing intent - Increasing sales - Strengthening customer engagement

  • Ad management and operations
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Job announcements using paper DM and digital tools for the recruitment industry

Job announcements using paper DM and digital tools for the recruitment industry

Fusion of paper DM and digital! Increase response rates with job advertisements.

In the recruitment industry, many companies feel challenged in effectively communicating information to job seekers. Particularly, it is crucial to capture the attention of job seekers amidst the overwhelming amount of information in job advertisements. This document proposes a method to attract job seekers' attention and enhance their willingness to apply by combining paper direct mail (DM) and digital strategies. By leveraging the strong impact of paper DM and the reach of digital methods, we aim to maximize the effectiveness of job announcements. 【Usage Scenarios】 - Want to increase the response rate of job advertisements - Want to ensure information reaches the target audience - Want to enhance the company's brand image 【Effects of Implementation】 - Improvement in DM open rates and application rates - Achievement of cost-effective recruitment activities - Increase in company recognition and reliability

  • Ad management and operations
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Total DM Solution for the Insurance Industry: 'QRDM'

Total DM Solution for the Insurance Industry: 'QRDM'

Web marketing with a quote request using a DM with a QR code for each recipient!

In the insurance industry, it is important to efficiently acquire quote requests from customers and convert them into contracts. In particular, providing information tailored to customer needs and responding quickly is essential. However, traditional direct mail (DM) has faced challenges in understanding customer reactions and measuring effectiveness. The total DM solution 'QRDM' tracks customer responses with individually coded two-dimensional barcodes, maximizing the acquisition of quote requests. 【Usage Scenarios】 - Promoting quote requests - Collecting customer information - Guiding to the website 【Effects of Implementation】 - Increased contract rates - Effective utilization of customer data - Integration with web marketing

  • Email delivery system
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New business development support realized through over 10 media for retail.

New business development support realized through over 10 media for retail.

Marketing support that directly reaches members with high purchasing intent!

In the retail industry, effective approaches to customer engagement are crucial for sales promotion. Particularly, acquiring new customers and enhancing the purchasing motivation of existing customers are key factors that influence revenue. Many retailers are searching for effective promotional methods. Our support for new customer acquisition utilizing over 10 media channels addresses these challenges. 【Usage Scenarios】 - Announcement of new products - Notification of member-only sales - Seasonal campaign announcements 【Effects of Implementation】 - Acquisition of new customers - Increase in customer spending - Revenue growth

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Support for Acquiring New Customers for Beauty Salons

Support for Acquiring New Customers for Beauty Salons

Directly approach members with high purchasing intent! Support for reservation promotion.

In the beauty industry, acquiring new customers and nurturing repeat clients are essential for salon growth. In particular, securing appointments directly impacts sales, making effective customer attraction strategies necessary. Our new customer acquisition support utilizes a network of over 10 media outlets to propose appropriate advertising plans tailored to your target audience. We can also accommodate new acquisition strategies that combine multiple media based on your industry and products. Please feel free to contact us when you need assistance. 【Usage Scenarios】 - Acquiring new customers for beauty salons - Guiding customers to reservation sites - Announcing campaigns for members 【Benefits of Implementation】 - Increased reservations from new customers - Promotion of repeat customer acquisition - Improved sales

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Support for New Business Development in the Entertainment Industry

Support for New Business Development in the Entertainment Industry

Marketing support that directly reaches members with high purchasing intent!

In the entertainment industry, acquiring new customers and increasing awareness are essential for business growth. Many companies are trying various promotional methods, but they are facing challenges regarding cost-effectiveness and reaching their target audience. Especially in today's information-overloaded society, effective approaches that catch customers' attention and remain in their memory are required. Our new customer acquisition support utilizes a network of over 10 media outlets to propose optimal advertising plans tailored to the needs of the entertainment industry, addressing these challenges. 【Usage Scenarios】 - Event announcements - Promotion of new services/products - Membership acquisition campaigns 【Benefits of Implementation】 - High reach rate to target demographics - Cost-effective advertising deployment - Enhanced awareness and promotion of customer acquisition

  • Ad management and operations
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Promoting Quote Acquisition through the Use of Paper DM and Digital for Insurance Companies

Promoting Quote Acquisition through the Use of Paper DM and Digital for Insurance Companies

Combining paper DM and digital to streamline the acquisition of insurance quotes.

In the insurance industry, promoting effective quote requests is crucial for acquiring new customers. Paper direct mail (DM) is expected to provide high visibility and retention of information for customers. However, in today's digital age, relying solely on paper DM presents challenges in measuring effectiveness and interacting with customers. This document aims to increase quote requests by combining paper DM with digital initiatives. 【Usage Scenarios】 * Approaching customers considering insurance quote requests * Integrating paper DM with websites or landing pages * Targeting based on customer attributes 【Benefits of Implementation】 * Visualizing customer behavior by directing them from DM to the website * Increasing the number of quote requests through information tailored to customer needs * Improving cost-effectiveness through the synergistic effects of paper media and digital initiatives

  • Ad management and operations
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Promoting relocation through paper DM and VR tours for local governments

Promoting relocation through paper DM and VR tours for local governments

Linking paper DM and VR viewings to enhance property understanding for prospective movers.

In activities promoting migration within local governments, it is important to effectively convey the appeal of the region to potential migrants and increase their interest in properties. However, communicating detailed information about properties to those living far away is not easy. By utilizing paper direct mail (DM) and enhancing guidance to virtual reality (VR) viewings, it is possible to encourage a deeper understanding of properties regardless of location and increase the desire to migrate. This document proposes effective methods for guiding potential migrants to VR viewings by combining paper DM and digital approaches. 【Usage Scenarios】 - Local governments conducting migration promotion activities - Governments wanting to effectively convey property information to potential migrants - Companies looking for effective ways to utilize paper DM 【Benefits of Implementation】 - Increased guidance rate to VR viewings - Enhanced understanding of properties by potential migrants - Increase in individuals considering migration - Maximization of promotional effects through the synergy of paper DM and digital methods

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Increase coupon effectiveness with paper DM × digital utilization for the food and beverage industry.

Increase coupon effectiveness with paper DM × digital utilization for the food and beverage industry.

Linking paper DM and digital! Maximizing customer attraction for restaurant coupons.

In the food and beverage industry, effective communication of information to customers is crucial for maximizing the impact of coupons. Paper direct mail (DM) has the advantage of high visual appeal, making it easier for customers to remember. However, compared to digital marketing, it has challenges in terms of the speed of information delivery and effectiveness measurement. This document aims to address these challenges by combining paper DM with digital strategies to promote coupon usage, increase visit frequency, and boost sales. 【Usage Scenarios】 * Acquiring new customers * Cultivating repeat customers * Announcing seasonal campaigns * Announcing special events 【Effects of Implementation】 * Increased coupon usage rate * Increased customer visit frequency * Increased sales * Improved customer satisfaction

  • Ad management and operations
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Promoting Quote Acquisition through the Use of Paper DM and Digital for Insurance Companies

Promoting Quote Acquisition through the Use of Paper DM and Digital for Insurance Companies

Combining paper DM and digital to streamline the acquisition of insurance quotes.

In the insurance industry, effective promotion of quote requests is essential for acquiring new customers. Particularly, providing information tailored to customer needs and ensuring a smooth quoting process are important. Paper direct mail (DM) has the advantage of being easily noticeable and memorable to customers. However, in today's digital age, relying solely on paper DM limits the speed of information delivery and interaction with customers. This document aims to significantly improve response rates by seamlessly connecting paper DM to online platforms. 【Usage Scenarios】 - Want to promote insurance quote requests - Want to enhance information provision to customers - Want to maximize the effectiveness of paper DM 【Benefits of Implementation】 - Improved quote acquisition rates through the synergy of paper DM and digital methods - Enhanced quality of information provided to customers, leading to increased customer satisfaction - Ability to measure the effectiveness of DM, maximizing cost-effectiveness

  • Ad management and operations
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Inventory Check Using Paper DM × Digital Utilization for Apparel

Inventory Check Using Paper DM × Digital Utilization for Apparel

Integrate paper DM and digital to streamline inventory checks and communicate information to customers.

In the apparel industry, accurately understanding inventory status and providing quick information to customers is crucial. In particular, timely information dissemination, such as new product arrivals and sale information, significantly impacts sales. By combining paper direct mail (DM) with digital methods, it is possible to strengthen information transmission to customers and improve the efficiency of inventory checks. Our materials aim to improve response rates by seamlessly connecting paper DM to online platforms. 【Usage Scenarios】 * Notification of new product arrivals * Dissemination of sale information * Notification of restocks for out-of-stock items 【Effects of Implementation】 * Increased information reach to customers * Improved efficiency of inventory checks * Maximization of sales opportunities

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